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Local Favorite – Miss Ruby Bridal Boutique

For Couples

February 23, 2018

Today I am so happy to feature owner and bridal gown expert Erin Thull of Miss Ruby Bridal Boutique. They have an amazing new space in the Pritzlaff building in downtown Milwaukee, and such a heart for serving Wisconsin brides! Erin was kind enough to answer a few questions for me to learn more about her, the why behind Miss Ruby, favorite bridal trends and more!

When did you start your business?

September 2007

What inspired you to start Miss Ruby?

As I shopped for my own gown in the many stores in the Milwaukee area I really struggled to find a gown that I loved and an experience that I enjoyed. At the time most bridal shops offered very traditional gowns & a very traditional experience.  Milwaukee was definitely in need of a welcoming boutique with fresh styles. And I definitely thought downtown needed a bridal boutique!

What type of dress do you think is going to be big in 2018?

There are so many trends happening right now…but I think we are going to continue to see more & more options for the unconventional bride – different color options, dramatic details like plunging necklines, & more modern & edgy fabrics.

What is the biggest piece of advice you give Brides during their fittings?

Go with your gut when saying yes to the dress. If you feel comfortable & at ease in your gown it will show on your face. You will be wearing the gown, not the gown-wearing you.  And your smile & glow will show it!

What do you love most about working in the wedding industry?

I LOVE meeting & getting to know my customers.  They come from all over and all have their own story. I never ever tire of learning about them & their love story. It never gets old! And when they return with a friend for their wedding or a family member we get to catch up again. I have met so many interesting & amazing customers. I also love to empower women and make them feel beautiful. Planning a wedding can come with a lot of stress & pressure & I’m grateful to be a part of this special moment in a brides life & that I can help put them at ease.

What’s your top styling tip for brides?

Less is more! And if you want glamour add a cathedral length veil:)

What’s your favorite ever bridal trend?

Bows!!  I’m a sucker for a big bow:)

What are two fun facts about you?

Running & spending time outdoors are my life forces. I need to keep moving & love fresh air so they are what I’m doing when I have free time OR need to relieve some stress. My hubby is a huge fan of rock music & so I’ve been to ALOT of concerts with him (like the real ones where they play a lot of guitars & don’t lip sync) – Pearl Jam, AC/DC, Motley Crue & Rage Against the Machine are just a few. 

Erin, thank you SO much for taking time out of your day to answer these questions, I’ll have to remember to rock some AC/DC next time I am in the shop 🙂  Erin and her staff are such an amazing team and serve our Milwaukee brides so well!

To find Miss Ruby online check out Erin’s Facebook | Website | Instagram | Pinterest



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